MATHIEU LE TRAON

Slow Luxury Artisan

After fifteen years in prestigious positions working for the internationalization of French higher education, I undertook to become a luxury handweaver to revive and share incomparable textile emotions.

Driven by my curiosity and my interest in style and clothing, I discovered with the weaver art a universe with a rich emotional and cultural heritage, which has been largely forgotten and almost lost.

I became a handweaver to re-enchant our intimate and immemorial relationship with textiles

I believe that fabrics can carry intense emotions.

I passionately believe that the weaver’s hand has the power to infuse a fabric with energy, with a vital principle that makes it a living object carrying a unique vibration.

Believing that in an increasingly globalized and standardized world, the true value of things lies more than ever in the matter and in the craft, I defend the vision of an authentic and personalized luxury, at the opposite of a standardized and anonymous luxury.

That is what I wanted to share by creating In Tweed We Trust and by hand crafting fabrics of high textile emotion woven from the most precious animal fibres.

Believing that in an increasingly globalized and standardized world, the true value of things lies more than ever in the matter and in the craft, I defend the vision of an authentic and personalized luxury, at the opposite of a standardized and anonymous luxury.

I believe that fabrics can carry intense emotions.

I passionately believe that the weaver’s hand has the power to infuse a fabric with energy, with a vital principle that makes it a living object carrying a unique vibration.

That is what I wanted to share by creating In Tweed We Trust and by hand crafting fabrics of high textile emotion woven from the most precious animal fibres.

Press & Podcasts

PODCAST

Cravate Club

The French podcast on sartorial art and masculine elegance

January 3, 2020

PODCAST

Made in Town

Wool, Weaving, Textures 

Institut Français de la Mode, Paris 

October 10, 2019

PRESS

Challenges

August 29, 2019

PODCAST

Cravate Club

The French podcast on sartorial art and masculine elegance

January 3, 2020

PODCAST

Made in Town

Wool, Weaving, Textures 

Institut Français de la Mode, Paris 

October 10, 2019

PRESS

Challenges

August 29, 2019

© In Tweed We Trust 2019

CGV

© In Tweed We Trust 2019

CGV